Introduction to ITV
Independent Television (generally known as ITV) is a public service network of British commercial television broadcasters, set up under the Independent Television Authority (ITA) to provide competition to the BBC. ITV is the oldest commercial television network in the UK.

ITV covers many popular sports. The channel emphasises coverage of football (it holds the UK terrestrial rights to the UEFA Champions League). The channel shares coverage of international football events such as the World Cup with the BBC. It also covers Formula 1 racing (until the end of the 2008 Season) and other motorsport, rugby, and other sports. The channel won the rights to broadcast The Boat Race in 2004.

On 30 March 2007 The Football Association confirmed that it had agreed a new four-year £425m television deal for ITV and Setanta Sports to show FA Cup and England international matches (the Scottish regional broadcaster,STV, replaces these games with regular programming). The deal with the FA represents a 42% increase on the existing deal with the BBC and BSkyB.

 

    


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